Pink Ave Makeup Essentials Your foundation for flawless makeup.
High-performing, skin-loving makeup essentials formulated with the finest cosmetic ingredients — built to enhance your natural beauty and feel good on your skin, every day. Quality makeup everyone deserves access to.
Twelve Essentials. Every Step.
Face, color, and definition — made in Canada.
Loose Mineral Powder
15gA lightweight mineral powder that builds from sheer to full coverage, blurring the look of pores and imperfections.
Foundation · Skin-Like Finish
SoftBlur Face Makeup
15mlA skin-like foundation that softly blurs imperfections for a natural, breathable finish that wears beautifully all day.
BB Cream · Niacinamide
BB Cream — Niacinamide Age Defence
30mlA multitasking BB cream with niacinamide that evens tone, hydrates, and helps support the skin barrier while you wear it.
New · Translucent Powder
Blotting Powder — Translucent
10gA pressed translucent powder that sets makeup and controls shine without adding color or weight.
Touch Up Concealer
A brightening concealer veil that covers and lifts tired-looking areas for an instantly refreshed complexion. 3-in-1 · Eyes, Cheeks, Lips
3-in-1 Beauty Stick
A buildable cream stick that blends seamlessly across eyes, cheeks, and lips for an effortless, multitasking glow. Primer · Eyes & Lips
Eyeshadow Primer — Prime Time
A smoothing primer for eyes and lips that extends wear time and keeps color looking fresh and true all day.
Skinny Brow Pencil
A precision fine-tip pencil for natural, hair-like brow strokes — fills sparse areas without looking drawn-on.
Brow Pen · Micro Fill Tip
Brow Styler — Micro Fill Tip Pen
A micro-tip brow pen that creates ultra-fine, realistic strokes for full, defined brows in seconds.
Waterproof Eye Pencils
A long-wearing, water-resistant eye pencil that glides on smoothly and stays put through the day. Lip Pencil · Mechanical
Waterproof Lip Pencils
A mechanical, no-sharpen lip pencil with a waterproof, long-wearing finish that defines and fills in one step. Lip Pencil · Eco-Friendly
Lip Pencils — Eco Friendly
A classic sharpenable lip pencil in an eco-conscious format, designed to define and last through the day.